The Road Code

The utilization of QR codes on public advertisements has presented marketers with the challenge of overcoming safety issues. In the state of California, the use of a mobile device while driving is illegal, so placing QR codes in ads on buses or billboards has many limitations (only passengers can scan the code or drivers will have to illegally use their mobile devices to get the information stored on the code).

Paul Brocky and Tom Catuosco have developed a more “driver friendly” alternative to the QR code in response to limitations the QR code presents. “The Road Code” is a four character alpha-numeric code that can be used as a redirect, similar to the way QR codes are used.

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About Shannon.Abiteboul
Hi, I'm Shannon and I am the Director of Marketing at DataGear®, Inc., an industrial data solutions company based in Santa Ana, CA. One of the great things about my job is that I get to run our company blog here at Wordpress and share information about our company and the things we do. I also enjoy posting about marketing related news and business tips and so I try to incorporate them into our posts.

3 Responses to The Road Code

  1. Pingback: Understanding RFID « DataGear®, Inc.

  2. Pingback: The Marketing Advantages of QR Codes « DataGear®, Inc.

  3. Pingback: Code d’Urgence: France Develops QR Codes that Could Save Lives « DataGear®, Inc.

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