The Road Code
March 12, 2012 3 Comments
The utilization of QR codes on public advertisements has presented marketers with the challenge of overcoming safety issues. In the state of California, the use of a mobile device while driving is illegal, so placing QR codes in ads on buses or billboards has many limitations (only passengers can scan the code or drivers will have to illegally use their mobile devices to get the information stored on the code).
Paul Brocky and Tom Catuosco have developed a more “driver friendly” alternative to the QR code in response to limitations the QR code presents. “The Road Code” is a four character alpha-numeric code that can be used as a redirect, similar to the way QR codes are used.