The Marketing Advantages of QR Codes

QR codes are everywhere, and we mean everywhere (they are even on  ketchup bottle labels when you go out to a restaurant and they are featured in artwork displayed in galleries).  Their presence is undeniable, but the real question is whether or not they are being put to good use.

The most popular way to use a QR code is to point it to a website. Just to throw our opinion out there — it’s just a tiny bit overdone.  Giving your QR code a more meaningful existence could mean more for your company in terms of ROI.

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About Shannon.Abiteboul
Hi, I'm Shannon and I am the Director of Marketing at DataGear®, Inc., an industrial data solutions company based in Santa Ana, CA. One of the great things about my job is that I get to run our company blog here at Wordpress and share information about our company and the things we do. I also enjoy posting about marketing related news and business tips and so I try to incorporate them into our posts.

7 Responses to The Marketing Advantages of QR Codes

  1. Pingback: The Basics of Barcoding « DataGear®, Inc.

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  3. Pingback: Laser vs. Image Barcode Scanners « DataGear®, Inc.

  4. Some great examples there of practical uses of QR codes. I’m still familiarizing myself with this technology. We created some posters for our lobby inviting visitors to like our Facebook page, and included a tracking tag so we can tell how many new visitors came into our Lobby.

    • That’s creative – the new and improved “check in”. That would also be a great marketing idea to implement at trade shows so you could track how many people visited your booth.

  5. Pingback: The Road Code « DataGear®, Inc.

  6. Pingback: Code d’Urgence: France Develops QR Codes that Could Save Lives « DataGear®, Inc.

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