The Marketing Advantages of QR Codes
December 29, 2011 7 Comments
QR codes are everywhere, and we mean everywhere (they are even on ketchup bottle labels when you go out to a restaurant and they are featured in artwork displayed in galleries). Their presence is undeniable, but the real question is whether or not they are being put to good use.
The most popular way to use a QR code is to point it to a website. Just to throw our opinion out there — it’s just a tiny bit overdone. Giving your QR code a more meaningful existence could mean more for your company in terms of ROI.