The Produce Traceability Initiative

An example of a PTI label from the PTI website

An example of a PTI label from the PTI website

PTI requirements and solutions are becoming frequent topics of conversation in the produce industry, but this initiative has yet to be fully adopted due to hesitation regarding cost and the potential complexity attached to meeting the PTI requirements. In this article, I summarize what the Produce Traceability Initiative is, how it is implemented and the benefits of converting to this system of inventory management.

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The Marketing Advantages of QR Codes

QR codes are everywhere, and we mean everywhere (they are even on  ketchup bottle labels when you go out to a restaurant and they are featured in artwork displayed in galleries).  Their presence is undeniable, but the real question is whether or not they are being put to good use.

The most popular way to use a QR code is to point it to a website. Just to throw our opinion out there — it’s just a tiny bit overdone.  Giving your QR code a more meaningful existence could mean more for your company in terms of ROI.

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Sato Acquires Argox

Argox was recently acquired by SATO, a barcode printer and labeling/EPC/ RFID products manufacturer. Argox Information Co. Ltd., now a member of SATO Holdings Corporation, will continue to operate as an independent entity, supplying barcode printers, barcode scanners and portable terminals.

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Datamax-O’Neil Launches the New PrintPAD 99EX

The New Datamax-O’Neil Printpad

We had the opportunity to test out the new PrintPAD 99EX from Datamax-O’Neil. In this article, I discuss the features of this new mobile printer and the PrintPAD line and my experience testing the unit. If you have questions, please leave them in the comments and I will be happy to answer them!

The new Datamax-O’Neil 99EX print cradle is the latest addition to the company’s popular PrintPAD line, extending the line’s compatibility to include the Honeywell Dolphin[TM] 99EX mobile computer.[1]  The PrintPADs are a “carry, charge and communicate solution” for mobile workers in route accounting, direct store delivery and other field service applications (indoor and outdoor).

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Social Media for Solutions Partners

We recently attended a web seminar which discussed web opportunities for businesses in our industry and a large part of the discussion was that of “blogging.”  Our company, DataGear, Inc.,  is no stranger to the art of “blogging,” but deciding on which platform to utilize has recently been open to suggestion.

Is it better to host the blog on your web site or a third party such as Blogger or WordPress? Many companies opt to host their blogs on their own web site, but we decided to give ours a home somewhere else. Here.

It can be argued that either way could be better in terms of “discovery” – hosting the blog on your web site gets more visitors and raises the site’s importance, but at the same time, an external blog links back to the primary web site much in the same way the blog existing on the actual web site may do. So which is better?

In the end it all comes down to preference and how much design/moderation control you would like to have over the blog and which venue you think might have better opportunities for exposure.  We chose WordPress because it allows the perfect combination of ease-of-use AND customization.  Plus, you don’t have to be a coding wizard to get something started and their templates are pretty great.

The biggest disadvantage to hosting your blog on an external site (or even giving it its own url!), arguably, is that any SEO or attention that your blog receives does not always translate to traffic on your main web site.  Although I agree in some respects, there are many ways to connect your blog and website without sacrificing one for the other.  Besides, interacting socially is about actively contributing to and participating in different social networks, and blogging networks, like WordPress or Blogger, are social networks, and so, (based on this assertion) hosting your blog somewhere other than your own web site has its advantages.

If you’d like to read more about where you should put your blog, we enjoyed this article on blog hosting.